Everything we learn gets published — frameworks, interviews, essays, a book. Most of it is free to use. Subscribers get it first, and get the paid pieces. If you have an idea for something we should make together, say so.
Services
Three products. Knowing what good looks like.
In the age of AI the question is no longer whether something can be done. It can. The question is whether you know what good looks like — and whether you can get a machine to get there. Three ways we work with companies: making the numbers make sense, finding out what the market actually thinks, and getting revenue moving.
Financial modelling & fractional CFO
Fixed-fee models and board numbers that survive diligence.
Sponsored research & interview series
Ten interviews with the market you want to reach, published.
Fractional business development
Sales, partnerships, and the commercial story behind a raise.
We also coach founders one to one, run workshops, and speak. Ask — nicolas@afoundersfriend.com.
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Become a supporterPeik Lehtonen is part of the team. Beyond that we work with a network rather than hiring: Josefiina Kotilainen at Mercs on executive search, Richard Makara at Schematics on GTM, Karolina Miller at Swell Creative on design and PR. We build our own tools to support the work, and most of them end up free on the site.