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    Helsinki, my city.

    This isn't a service. It's a love letter. The rooms I keep returning to, the people who built them, and the small ways I move through the city — all founders in their own right.

    How I move.

    I get around Helsinki on two wheels. The smartest way I've found is sukkela.life — built by a founder who clearly rides the city bikes too. When I find a room worth coming back to, I leave a note on Google Maps.

    Rooms & the people behind them.

    Every great restaurant, café, and bar in this city has a founder behind it — someone who took the risk. These are some of their stories.

    Backstories are being written. Check back soon.

    City as a Service.

    A few years back I pushed and orchestrated the first Helsinki City as a Service campaign together with Bou. The premise still holds: a city is its people, its rooms, and the founders who keep both alive.